Of the marketing tools listed below, which is used to produce lower marketing costs and increase efficiency by identifying prospects that are most likely to buy or buy in large volume?
A) concept testing
B) up-selling
C) consumer analysis
D) directory databases
E) data mining

Question

Quizplus · Accepted Answer

Data mining is used to analyze large sets of data to identify patterns and relationships, which helps in targeting prospects who are most likely to buy, thereby reducing marketing costs and increasing efficiency.

Of the Marketing Tools Listed Below, Which Is Used to Produce