As brand manager for a sports beverage, you have recognized that your brand is losing market share. To identify the true nature of your problem, you must begin the funnelling process. Explain what you will do and provide justification for your action plan.

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The Answer of As brand manager for a sports beverage, you have recognized that your brand is losing market share. To identify the true nature of your problem, you must begin the funnelling process. Explain what you will do and provide justification for your action plan.

As Brand Manager for a Sports Beverage, You Have Recognized