After a quantitative study was completed to determine people's willingness to buy a new product, a marketer needed to examine whether the concept was more popular in different parts of the country. What does he need to request from the researchers?
A) a cross-tabulation by region
B) a funnelling of questions
C) a frequency distribution
D) a geographic interpretation
E) a sampling plan

Question

Quizplus · Accepted Answer

A cross-tabulation by region will allow the marketer to see how the willingness to buy the new product varies across different regions, providing insights into regional popularity.

After a Quantitative Study Was Completed to Determine People's Willingness