If Pepsi-Cola lowers its price in the summer to get customers to buy more product, it is applying a market penetration strategy.

Name: If Pepsi-Cola lowers its price in the summer to get customers to buy more product, it is applying a market penetration strategy.
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Market penetration strategy involves setting a lower price to increase sales volume and market share, which is what Pepsi-Cola is doing by lowering its price in the summer.

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