Kokanee beer was originally sold in British Columbia but then entered the Ontario market. In doing so, it was following a strategy of diversification.

Question

Quizplus · Accepted Answer

Diversification involves entering a new market with a new product. Kokanee beer entering the Ontario market is an example of market expansion, not diversification, as it is the same product entering a new geographical market.

Kokanee Beer Was Originally Sold in British Columbia but Then