You are conducting an analysis of sales volumes in the coffee market in terms of regular, instant, decaffeinated, and flavoured coffees. This is a

Question

Quizplus · Accepted Answer

Market segment analysis is the process of dividing a market into distinct groups of consumers with similar needs and wants. In this case, the market is being segmented by type of coffee (regular, instant, decaffeinated, and flavoured).

You Are Conducting an Analysis of Sales Volumes in the Coffee