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You Have Been Asked to Review the Potential Acquisition of a Small

Question 72

Multiple Choice

You have been asked to review the potential acquisition of a small Canadian company to complement your product line. You have been asked to look at the threats and opportunities it presents and the strengths and weaknesses you see. You need to conduct


A) a brand loyalty analysis.
B) a SWOT analysis.
C) a sales analysis.
D) a market segment analysis.
E) a market size and growth analysis.

Correct Answer:

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