The corporate plan for a chain of night clubs includes a new-products strategy as the company's priority. Which of the following would be the best example of a marketing objective that aligns with this corporate decision?
A) to spend $100,000 in product research and menu development
B) to launch a new dinner menu by the second quarter
C) to increase profits by 10% over last year
D) to increase sales by 100,000 drinks over last year
E) to increase market share by 15% by the end of the second quarter
Correct Answer:
Verified
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