What is the term for concentrating resources in one distinguishable segment of the market?
A) market laggard
B) market challenger
C) market follower
D) market nicher
E) market leader

Question

Quizplus · Accepted Answer

Market nicher refers to a strategy where a company focuses on a specific, well-defined segment of the market, often serving a niche with specialized products or services.

What Is the Term for Concentrating Resources in One Distinguishable