Coupons and free samples are examples of sales promotions.
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Q20: Longo's decision to bypass traditional channels of
Q21: The most effective way to enhance an
Q22: The collection of target markets chosen by
Q23: The marketing mix refers to a set
Q24: Advertising is a persuasive form of marketing
Q26: The flow of goods and services to
Q27: Marketing unique attributes of a product is
Q28: The first step in the marketing process
Q29: A pricing strategy is only concerned with
Q30: Public relations and publicity decisions are part
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