A pricing strategy is only concerned with establishing a price that is attractive to consumers.
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Q24: Advertising is a persuasive form of marketing
Q25: Coupons and free samples are examples of
Q26: The flow of goods and services to
Q27: Marketing unique attributes of a product is
Q28: The first step in the marketing process
Q30: Public relations and publicity decisions are part
Q31: Relationship marketing results in individualized marketing programs.
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