The premise that it is important for a company to present a clear and consistent message in each medium to achieve the highest possible impact is referred to as

Name: The premise that it is important for a company to present a clear and consistent message in each medium to achieve the highest possible impact is referred to as
Brand: Quizplus
Rating: 4.9 (50 reviews)

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is the approach that ensures a company presents a clear and consistent message across all marketing channels to achieve maximum impact.

The Premise That It Is Important for a Company to Present