Media choices are important because
A) the younger generation has grown up with mobiles, while older Canadians have not.
B) older Canadians only read the newspaper and watch television for their information.
C) older Canadians have not learned how to use computers, tablets, and smartphones.
D) marketers can always place their ads using the same media to produce consistent results.
E) the core product benefits change depending on which media is used.
Correct Answer:
Verified
Q87: Pricing strategy decisions consider company guidelines relating
Q88: A series of firms or individuals that
Q89: Organizations that resell a product along a
Q90: Advances in Internet technologies and e-commerce are
Q91: The premise that it is important for
Q93: Coupons and contests are examples of
A) price
Q94: Event marketing is beneficial to companies because
Q95: Bell Canada's sponsorship of the 2010 Olympics
Q96: Advertising to inform the public about its
Q97: Shell Canada's television commercials featuring Shell employees
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents