What does the term "customer relationship management"refer to?
A) the cooperation of competitive organizations who share the same target markets
B) strategies designed to optimize profitability, revenue, customer retention, and customer satisfaction
C) privacy legislation for collection of personal information
D) the personal selling process
E) effective relationship development between brands and customers
Correct Answer:
Verified
Q93: Coupons and contests are examples of
A) price
Q94: Event marketing is beneficial to companies because
Q95: Bell Canada's sponsorship of the 2010 Olympics
Q96: Advertising to inform the public about its
Q97: Shell Canada's television commercials featuring Shell employees
Q99: Incentives offered to motivate customers to make
Q100: Customer Relationship Management (CRM) refers to
A) strategies
Q101: When a company analyzes its CRM system
Q102: Points customers receive on their Optimum card
Q103: Marketing activity is typically planned
A) the moment
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