When a company analyzes its CRM system to create individualized marketing programs, the company is using a
A) target marketing program.
B) loyalty program.
C) direct marketing program.
D) customer relationship management program.
E) integrated marketing communications program.
Correct Answer:
Verified
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Q100: Customer Relationship Management (CRM) refers to
A) strategies
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Q103: Marketing activity is typically planned
A) the moment
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A)
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Q106: Which of the following is not a
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