People magazine conducts an annual survey across 25 Asian countries and asks respondents to rate automobiles across 30 attributes.The questions ask the consumers to rate each brand from 1=low to 5=high on quality,value,image,price,etc.This is an example of

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The survey conducted by People magazine is asking the respondents to report their attitudes towards automobiles by giving ratings on various attributes. This is an example of self-report attitude measures where individuals are asked to directly report their beliefs, opinions, and attitudes.

People Magazine Conducts an Annual Survey Across 25 Asian Countries