Petty and Cacioppo's (1986) elaboration-likelihood model of persuasion argues that sometimes people are influenced by the superficial cues of an argument, without evaluating the quality of the argument. This is referred to as

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Peripheral processing refers to the process of being influenced by the superficial cues of an argument, without evaluating the quality of the argument.

Petty and Cacioppo's (1986) Elaboration-Likelihood Model of Persuasion Argues That