The more people favorably evaluate the communicator, the more they modify their attitudes in the direction of the communication.

Name: The more people favorably evaluate the communicator, the more they modify their attitudes in the direction of the communication.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Research in social psychology suggests that a communicator's credibility and likability can significantly influence the audience's attitude change, making them more receptive to the message.

The More People Favorably Evaluate the Communicator, the More They