Question 1

What are the three types of responses that attitudes can elicit?

Accepted Answer

affective correlates
- cognitive correlates
- behavioral correlates

Question 2

In measuring attitudes with self-reports, a scale that ranges from 1 (disagree completely) to 5 (agree completely) is referred to as what?

Accepted Answer

a Likert scale

Question 3

What phenomenon is most commonly implicated in distorting self-report responses?

Accepted Answer

social desirability

Question 4

When one uses his/her attitudes to further specific self-interests (such as a politician switching party affiliations to increase chances of election), his/her attitudes serve what type of purpose?

Accepted Answer

The answer of When one uses his/her attitudes to further...

Question 5

The belief that many people endorse "wretched ignorance," preferring easy answers over dissenting opinions with little regard for facts, reflects the belief that there is a prevalence of what?

Accepted Answer

The answer of The belief that many people endorse "wretched...

Question 6

Pavlov's experiment with his dog was an example of what kind of learning?

Accepted Answer

The answer of Pavlov's experiment with his dog was an...

Question 7

Clarence witnesses his older brother Bill getting spanked for breaking a vase in the living room with a ball. As a result, Clarence learns to never play ball in the house. This is an example of what kind of learning?

Accepted Answer

The answer of Clarence witnesses his older brother Bill getting...

Question 8

According to Zajonc (1968), the sheer frequency of encountering an initially neutral or positive stimulus enhances people's evaluations of said stimulus. This is known as what type of effect?

Accepted Answer

The answer of According to Zajonc (1968), the sheer frequency...

Question 9

What does the IAT measure?

Accepted Answer

The answer of What does the IAT measure?...

Question 10

Beliefs about what other groups think about one's own group are called what?

Accepted Answer

The answer of Beliefs about what other groups think about...

Question 11

People who actively try to suppress a stereotype may experience a later increase in their response to stereotypes. This increase is known as what?

Accepted Answer

The answer of People who actively try to suppress a...

Question 12

The perceived discomfort resulting from a disparity between one's attitudes and behaviors is the major tenet of what theory?

Accepted Answer

The answer of The perceived discomfort resulting from a disparity...

Question 13

Give examples of classic dissonance research paradigms.

Accepted Answer

The answer of Give examples of classic dissonance research paradigms....

Question 14

Anti-smoking ads that show pictures of blackened lungs are examples of what persuasion technique?

Accepted Answer

The answer of Anti-smoking ads that show pictures of blackened...

Question 15

The credibility and attractiveness of a communicator are examples of what?

Accepted Answer

The answer of The credibility and attractiveness of a communicator...

Question 16

When attitudes do not predict behavior, they are likely what?

Accepted Answer

The answer of When attitudes do not predict behavior, they...

Question 17

According to Ajzen and Fishbein (1973), the best predictors of behavior are behavioral intentions, which derive from attitudes and subjective norms. This is known as what?

Accepted Answer

The answer of According to Ajzen and Fishbein (1973), the...

Question 18

Meghan loves having intense discussions about politics, thinking deeply about philosophical questions, and trying to solve complex puzzles and riddles. According to the chapter, how might someone describe Meghan?

Accepted Answer

The answer of Meghan loves having intense discussions about politics,...

Question 19

What are the two components of Petty and Cacioppo's (1981) elaboration likelihood model?

Accepted Answer

The answer of What are the two components of Petty...

Quiz 6: Attitudes and Persuasion: Changing Hearts and Minds