You have been assigned to work in the Ciallis division of the large pharmaceutical giant Eli Lilly and company, located in Indianapolis, Indiana, U.S.A. Your marketing responsibilities require you to work on marketing Ciallis worldwide with a single universal strategy. The international marketing model at Eli Lilly is:
A) The Export Department model
B) The Multi-national model
C) The Global Organization model
D) The functional design model
E) The home office model

Question

Quizplus · Accepted Answer

The Global Organization model is characterized by a single, universal strategy for marketing products worldwide, which aligns with the task of marketing Ciallis globally with a unified approach.

You Have Been Assigned to Work in the Ciallis Division