A political candidate makes a speech. To measure response before and after the speech
A) it is best to use a mail questionnaire to audience members
B) it is best to use cross sectional polls of audience members
C) it is best to use the same panel of audience members
D) it is best to use telemarketing and call a random sample of audience members
E) it is best to monitor media and do a media content analysis

Question

Quizplus · Accepted Answer

Using the same panel of audience members allows for a direct comparison of their responses before and after the speech, providing a clear measure of the speech's impact.

A Political Candidate Makes a Speech