It is best for the nonprofit marketing director to have a line function (instead of staff function) so as to
A) advise programs or people
B) be a resource person or consultant
C) influence top management to think in a marketing mindset
D) not be constrained by planning and programs
E) avoid being absorbed by public relations or fund development

Question

Quizplus · Accepted Answer

A line function allows the marketing director to have direct authority and responsibility, enabling them to influence top management decisions and integrate a marketing mindset into the organization's strategic planning.

It Is Best for the Nonprofit Marketing Director to Have