Those who believe that marketing should be organized by the functional organization model think that keeping marketing people aligned with their functional specialties
A) diffuses bottom line responsibility
B) reduces the need for coordination
C) clarifies who is responsible if a product fails
D) allows them to use someone untrained in marketing in the role
E) provides economies of scale

Question

Quizplus · Accepted Answer

The functional organization model in marketing emphasizes specialization, which can lead to economies of scale by allowing specialists to focus on their areas of expertise, thus improving efficiency and reducing costs.

Those Who Believe That Marketing Should Be Organized by the Functional