Describe the active public relations planning process

Question

Quizplus · Accepted Answer

The Answer is .Identify the organization's relevant publics
.Measure images and attitudes of the relevant publics
.Establish image and attitude goals for relevant publics
.Develop cost-effective public relations strategies
.Prepare for public relations crises
.Choose specific public relations tools
o Develop strategic approaches to major challenges
o Pay special attention to the Web site
.Implement actions and evaluate effects (Measure the effects)

Describe the Active Public Relations Planning Process