What are the elements of the Organizational Strategic Marketing Planning Process?

Question

Quizplus · Accepted Answer

The Answer is .Analysis of the internal environment (goals, objectives, culture, strengths and weaknesses) and external environment (key publics, competition, the macroenvironment)
. Development of broad strategy, goals and objectives, specifying market strategy
.Implementation of specific tactics to be measured by performance evaluation criteria

What Are the Elements of the Organizational Strategic Marketing Planning