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When Examining Motivation to Focus on a Message and the Influence

Question 32

Multiple Choice

When examining motivation to focus on a message and the influence on persuasion, researchers had two groups of participants, one with an incentive that encouraged a high involvement with the message, a desirable incentive, and another with a less desirable incentive. The researchers found that when the participants were exposed to phrases with identical meaning, but one phrase was more familiar than the other, those participants with


A) high involvement were more persuaded by literal, but non-familiar phrases.
B) high involvement were more persuaded by familiar phrases, than non-familiar phrases.
C) low involvement were more persuaded by literal, but non-familiar phrases.
D) low involvement were more persuaded by familiar phrases, than non-familiar phrases.

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