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Participants with Low Involvement with the Message Were More Persuaded

Question 33

Multiple Choice

Participants with low involvement with the message were more persuaded by familiar phrases, than by literal, but non-familiar phrases, demonstrating


A) participants with low involvement depended upon peripheral cues.
B) participants with low involvement depended upon central cues.
C) participants with high involvement depended upon peripheral cues.
D) participants with high involvement were more likely to utilize the peripheral route for persuasion.

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