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Which of the Following Is Not a Way in Which

Question 50

Multiple Choice

Which of the following is not a way in which the length of the message may influence persuasion?


A) Longer strong messages are more effective when processed centrally.
B) Long messages with weak or irrelevant messages are more effective when processed centrally.
C) Long messages that are weak and processed peripherally are less effective.
D) Short, strong and focused messages are more effective than long weak messages that are irrelevant.

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