The CEO of Coca-Cola produces a statement that says he is highly impressed by Pepsi's new soft drink and will be drinking it himself. Would this be a persuasive endorsement of Pepsi's new drink?
A) Yes, because the CEO of Coca-Cola would seem very credible since he is arguing against his own self-interest.
B) Yes, because the CEO of Coca-Cola is very similar to his audience.
C) Maybe, depending on how attractive the CEO of Coca-Cola is.
D) No, because we are suspicious of a CEO who speaks out for a competitor's product.
Correct Answer:
Verified
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