Which of the following statements about message length and persuasion is true?
A) Short, strong, focused messages are least effective when a person is processing it centrally.
B) Long messages are more effective than short ones if the message is particularly irrelevant.
C) Long messages are always more persuasive than short ones.
D) Long messages are more effective than short ones if the message is processed centrally.
Correct Answer:
Verified
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