When evaluating a source on a television advertisement as opposed to a newspaper ad, it is more likely on the television ad that the source is
A) familiar.
B) accessible.
C) likable.
D) male.
Correct Answer:
Verified
Q75: Sahara is low in need for cognition.
Q76: Juan likes to conserve his mental resources.
Q77: Leiberman & Chaiken (1992) gave coffee drinkers
Q78: All of the following are examples of
Q79: Sources who are most persuasive are also
Q81: If you are interested in buying a
Q82: Students who hear a message from a
Q83: Similarity with the source of persuasion does
Q84: Which of the following sources is most
Q85: When considering the length of the message
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents