Students who hear a message from a student from their university are more likely to be persuaded than those who hear a message from a student from another university (Mackie, et al., 1992). This is because we are more persuaded by those

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People are generally more persuaded by those who share an in-group status with them, as they feel a sense of connection and trust with individuals who are part of the same group or community.

Students Who Hear a Message from a Student from Their