The ad announcing the sale of the flat-screen TV says that there are only 100 TVs available per store. According to Cialdini (2001), this ad would be effective because of

Question

Quizplus · Accepted Answer

Cialdini's principle of scarcity suggests that people are more likely to desire something that is perceived as limited or scarce, making the ad effective by emphasizing the limited availability of the TVs.

The Ad Announcing the Sale of the Flat-Screen TV Says