Chuck is considering running three days a week. In his fraternity, though, he is known for being the jolly, out-of-shape guy and they love him for it. Chuck believes that the guys in his fraternity would not support his desire to start running. This belief reflects Chuck's

Question

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Subjective norms refer to an individual's perception of social pressure to perform or not perform a particular behavior. Chuck's belief about his fraternity's lack of support reflects his perception of social pressure regarding his running.

Chuck Is Considering Running Three Days a Week