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A Consultant in the Canadian Advertising Industry Suggested That the Non-Representation

Question 21

Multiple Choice

A consultant in the Canadian advertising industry suggested that the non-representation of people of colour is not a result of racism per se, but rather racial 'uncomfortableness'. In this context, racial 'uncomfortableness' refers to:


A) Advertisers who do not want to risk offending a White customer base
B) The negative reaction that many in the advertising industry expressed when it was revealed they were now being mandated to enforce anti-racism initiatives
C) The way that minorities in the advertisement industry feel whenever allegations of racism surface
D) Time honoured traditions in advertising that reserve certain privileges for Whites
E) Threats that have been directed towards advertisement agencies attempting to make the industry more inclusive

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