Question 1

A consultant in the Canadian advertising industry suggested that the non-representation of people of colour is not a result of racism per se, but rather racial 'uncomfortableness'. In this context, racial 'uncomfortableness' refers to:

Accepted Answer

Advertisers may avoid representing people of colour to prevent alienating or offending their predominantly White customer base, reflecting a discomfort with racial diversity rather than overt racism.

Question 2

The process of turning an object or service into something that can be bought or sold in the marketplace is referred to as ______________.

Accepted Answer

Commodification is the process of turning an object or service into a commodity that can be bought or sold in the marketplace.

Question 3

News is more than just factual information; it is also a(n) ________.

Accepted Answer

News is considered a commodity because it is produced, distributed, and consumed in a market-like environment where it holds economic value.

Question 4

Responses to racism in the media have included:

Accepted Answer

The answer of Responses to racism in the media have...

Question 5

The media's images reinforce what form of racism?

Accepted Answer

The answer of The media's images reinforce what form of...

Question 6

The Eurocentric construction of Muslims/Islam/Arabs/Middle Eastern peoples in the mainstream media is a relatively recent phenomenon.

Accepted Answer

The Eurocentric construction of Muslims/Islam/Arabs/Middle Eastern peoples in mainstream media has historical roots dating back to colonial times and has been perpetuated over centuries.

Question 7

The primary tool that the media relies on is essentialism when it comes to anti-Muslim bias.

Accepted Answer

Essentialism is a form of stereotyping that assumes that all members of a group are the same and have the same characteristics. This can lead to anti-Muslim bias, as it can be used to justify discrimination against Muslims.

Question 8

Researchers have routinely found that First Nations people are commonly portrayed as significant contributors to Canadian culture.

Accepted Answer

Research has often shown that First Nations people are underrepresented or misrepresented in media, rather than being portrayed as significant contributors to Canadian culture.

Question 9

The discourse of the Jamaicanization was one of many strategies employed by newspaper columnists responding to allegations of racial profiling by the Toronto Police Services.

Accepted Answer

The term "Jamaicanization" was used in discussions and critiques of racial profiling practices by the Toronto Police, particularly in the context of how Jamaican Canadians were being stereotyped and targeted.

Question 10

In recent years, where Black people were central to a television show, they tended to be portrayed in roles that are multi-dimensional and dynamic.

Accepted Answer

The answer of In recent years, where Black people were...

Question 11

Advertising plays a crucial economic role in the media as a primary source of income.

Accepted Answer

Advertising is a major revenue stream for media companies, funding content production and distribution.

Question 12

In Canada, there are laws prohibiting the concentration of media ownership in the hands of a few.

Accepted Answer

The answer of In Canada, there are laws prohibiting the...

Question 13

In a study undertaken in 2001, a discourse of analysis of ads appearing in Canadian magazines found that most advertisements included the presence of people of colour.

Accepted Answer

The study found that people of colour were underrepresented in Canadian magazine advertisements, not that they were mostly included.

Question 14

As in other forms of media production, television commercials communicate meanings and messages.

Accepted Answer

Television commercials are designed to convey specific messages and meanings to influence viewers' perceptions and behaviors, similar to other media forms.

Question 15

Challenging racism in the media has been difficult. Advocacy across Canada is erratic and generally limited to reactions to specific incidents.

Accepted Answer

Advocacy against racism in the media in Canada often lacks consistency and is typically reactive, responding to specific events rather than being part of a sustained, proactive effort.

Quiz 10: Racism in the Media