Gillette operates numerous strategic business units. Most of its units in the personal care division have a small market share but high business growth. These units are classified as __________ on the BCG matrix.
A) dogs
B) question marks
C) stars
D) cash cows
E) none of these

Question

Quizplus · Accepted Answer

Units with small market share but high business growth are classified as "question marks" in the BCG matrix. This category indicates potential for growth but also signifies uncertainty due to the low current market share, requiring strategic decisions on investment to potentially turn them into "stars."

Gillette Operates Numerous Strategic Business Units