If ABC International has standardized its product design and advertising throughout the world, it is pursuing a(n) __________ strategy.
A) multidomestic
B) retrenchment
C) glocalization
D) globalization
E) export

Question

Quizplus · Accepted Answer

Standardizing the product design and advertising throughout the world is a characteristic of a globalization strategy.

If ABC International Has Standardized Its Product Design and Advertising