Bem's self-perception theory differs from Festinger's cognitive dissonance theory in that it does not postulate an aversive mental state that motivates the individual to reduce dissonance he or she may be experiencing.

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Bem's self-perception theory suggests that people infer their attitudes and emotions by observing their own behavior and the context in which it occurs, without necessarily experiencing an aversive state of dissonance that needs to be reduced, as proposed by Festinger's cognitive dissonance theory.

Bem's Self-Perception Theory Differs from Festinger's Cognitive Dissonance Theory in That