In the world of advertising, what are appeals?
A) images that make a person want to go out and buy a product
B) words, phrases and ideas used by copywriters to tap into a person's needs
C) the words that make a product sound appealing
Correct Answer:
Verified
Q6: An advertisement should always present an objective
Q7: In writing advertising copy for a product,
Q8: A logo is:
A) a short phrase that
Q9: Which of the following is not a
Q10: What is the chief purpose of writing
Q12: Which one would not be considered a
Q13: Which type of advertising refers to the
Q14: The signature, or sponsor identification, in a
Q15: What does body copy do in an
Q16: Types of broadcast formats for commercials include:
A)
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