The ultimate test of whether an advertisement is effective is
A) whether it's attractive to look at
B) whether is has a coherent message that is gotten across to the reader.
C) whether the ad results in sales of the product
D) whether the ad is located in a prominent place in the publication
Correct Answer:
Verified
Q17: Which statement best describes the product's benefit?
A)
Q18: The paper form that is often used
Q19: What is the slogan?
A) a stylized picture
Q20: The sheet that contains information about a
Q21: Which of the following is the first
Q22: By demographic characteristics, we mean
A) the age,
Q23: Which of the following would make the
Q24: Animated figures, imaginary settings, and whimsical music
Q26: Good advertisements should emphasize
A) features of a
Q27: A certain amount of inaccuracy in advertising
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