It is clear in mass customization when the manufacturer 'owns' the customer and when the retailer 'owns' the customer.

Name: It is clear in mass customization when the manufacturer 'owns' the customer and when the retailer 'owns' the customer.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In mass customization, the distinction between manufacturer and retailer ownership of the customer is often blurred, as both may have direct interactions with the customer.

It Is Clear in Mass Customization When the Manufacturer 'Owns