Quaker Oats purchased Snapple 1994 and divested it in 1997 because:
A) The acquisition was so successful and Quaker Oats wanted to realize its profits
B) Snapple was able to help the firm improve its technology in production
C) The acquisition was not as successful as intended but the firms remain together today
D) The culture clash between Quaker Oats' mass marketing style and Snapple's quirkiness in the marketplace
E) It is used to illustrate the value of having similar cultures in an organization

Question

Quizplus · Accepted Answer

Quaker Oats divested Snapple due to a culture clash between Quaker Oats' mass marketing style and Snapple's unique, quirky brand image, which led to the acquisition being unsuccessful.

Quaker Oats Purchased Snapple 1994 and Divested It in 1997