In a strategic alliance the firm must evaluate whether the strategic benefits outweigh the ____.
A) time
B) lost opportunities
C) ideas not pursued
D) value destruction
E) transaction costs

Question

Quizplus · Accepted Answer

In a strategic alliance, firms must consider whether the strategic benefits outweigh the transaction costs, which include the costs of negotiating, monitoring, and enforcing the alliance.

In a Strategic Alliance the Firm Must Evaluate Whether the Strategic