Human beings tend to compare alternatives rather than evaluate them purely against objective criteria. This explains which decision making heuristic?
A) availability
B) anchor and adjust
C) confirmation bias
D) representativeness
E) maximization

Question

Quizplus · Accepted Answer

The "anchor and adjust" heuristic involves comparing alternatives to an initial reference point (anchor) rather than evaluating them against objective criteria.

Human Beings Tend to Compare Alternatives Rather Than Evaluate Them