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After Seeing Several Commercials in Which Individuals Who Play the Accordion

Question 65

Multiple Choice

After seeing several commercials in which individuals who play the accordion receive a lot of attention at parties, a lonely individual walks into a music store at a mall and signs up for accordion lessons after seeing an accordion in the display window. In advertising, this is an example of anxiety serving as a:


A) Stimulus
B) Drive
C) Nondominant response
D) Dominant affective reaction
E) Situational cue

Correct Answer:

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