To Increase the Sale of Accordions and the Number of Students

To increase the sale of accordions and the number of students taking accordion lessons, a local music dealer develops an advertising campaign where he shows shy people becoming the life of the party once they start entertaining others with their accordions. In advertising, this is an example of the viewer_____ to reduce feelings of anxiety.

A) obtaining collective confidence
B) securing reassurance or social support from others
C) increasing their self-focusing of attention
D) a & c
E) a, b, & c