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The Role of Anxiety in the Two-Step Advertising Process Is

Question 59

Multiple Choice

The role of anxiety in the two-step advertising process is to:


A) Provide a recommendation and then develop a sense of anxiety
B) Trigger the drive then and introduce the stimulus
C) Introduce the stimulus and then trigger the drive
D) Replace nondominant response with a dominant response
E) Create a sense of anxiety and then present a course of action to reduce the anxiety

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