A condom manufacturer develops an ad that shows a vague image of two individuals in bed getting ready to have sex and telling each other how much they care for one another. This ad closes with a voice-over saying, "Show you really care. Use a condom." In advertising, the voice-over message is an example of a(n) :
A) Subliminal suggestion
B) Concrete recommendation
C) Implicit directive
D) Negative fear appeal
E) Dominant response
Correct Answer:
Verified
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