To help reduce drunk-driving accidents, the police department started a billboard campaign that shows the facial disfigurement that can be caused by crashing through a windshield. This ad campaign should be most effective with:

Question

Quizplus · Accepted Answer

High self-monitors are more likely to be influenced by social cues and external information, such as a billboard campaign, because they are more concerned with how they are perceived by others.

To Help Reduce Drunk-Driving Accidents, the Police Department Started a Billboard